Case study
iGirouette® in Paris La Défense!
Paris La Défense is installing new iGirouette® near the Grande Arche and at the Esplanade metro station. This is the beginning of a four-month experiment!
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Place
Paris La Défense -
Client
Paris La Défense -
Sector
European Business District -
Target
Workers, visitors and tourists
Problematic
How to facilitate the orientation of its workers, visitors and tourists and improve its communication in real time?
The iGirouette® solution
The iGirouette® installed in the first European business district are used as a complement to their non-dynamic signage. They indicate the events organised (e. g. Les Extatiques, Garden Parvis, Exhibition on the 30th anniversary of the great Ark, the firemen’s ball on 14 July…) but also hotels, tours and parks. Thus, Paris la Défense can communicate with its target audience in a real, and innovative way! A new dynamic of proximity is taking shape and facilitating the experience of all workers, tourists and visitors.
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